Digital Marketing Executive

Job Objectives

To plan, execute, and manage the company's digital marketing activities, create engaging content across social media and digital platforms, strengthen the brand's online presence, and drive awareness and engagement through creative strategies and high-quality visual content.

Responsibilities and Duties:

• Plan, create, and publish engaging content across social media platforms including Instagram, LinkedIn, Facebook, and YouTube.
• Manage and grow the company's social media presence and online brand identity.
• Develop and execute digital marketing campaigns including SEO, SEM, Google Ads, and email marketing.
• Create high-quality photo and video content for social media, promotional materials, and corporate communications.
• Handle photography and videography using DSLR and other camera equipment for project documentation and marketing content.
• Edit photos and videos using tools such as Adobe Premiere Pro, After Effects, Photoshop, Lightroom, CapCut, and similar platforms.
• Create engaging reels, short-form videos, and marketing creatives for social media platforms.
• Monitor and analyze digital marketing performance using Google Analytics and other analytics tools.
• Assist in website content management, updates, and SEO optimization.
• Coordinate with internal teams and management for content approvals and campaign planning.
• Stay updated on digital marketing trends, platform algorithm changes, and emerging tools.
• Prepare regular social media performance reports and present insights to management.

Essential Work Activities

• Create and publish content across social media and digital platforms
• Handle photography, videography, and photo/video editing
• Plan and execute SEO, SEM, and Google Ads campaigns
• Monitor digital performance using analytics tools and prepare reports
• Manage and grow company brand presence on all digital channels
• Create reels, short-form videos, and marketing creatives

Qualifications

• Bachelor's Degree in Marketing, Mass Communication, Media, or a related field.
• Certification in Digital Marketing, SEO, Google Ads, or Social Media Marketing is an added advantage.

Years of Experience

1 to 3 Years of experience in digital marketing, content creation, or social media management

Person Requirements:

• Strong knowledge of SEO, SEM, Google Analytics, and Google Ads.
• Excellent photography and videography (camera handling) skills for capturing high-quality promotional content.
• Proficiency in photo and video editing tools such as Adobe Premiere Pro, After Effects, Photoshop, Lightroom, CapCut, and similar platforms.
• Ability to create engaging reels, short-form videos, and marketing content for social media platforms.
• Strong understanding of framing, lighting, composition, and visual storytelling.
• Creative mindset with strong attention to detail and aesthetic sensibility.
• Good copywriting and communication skills in Hindi and English.
• Ability to manage multiple campaigns and deadlines simultaneously.

Communication and Interaction:

• Senior Management
• HR Manager / Marketing Manager
• Project Teams (for site photography and documentation)
• External Vendors and Creative Agencies
• All Departments (for content sourcing)